YES, we are the ones that someone called:

“the web publishers”

“the 2nd level publishers”
(cause the 1st level were the printed ones for them!)

They called our journalists: “website journalists”

They called our photographers: “website photographers”

And all of it, just happened in the last 6 years.

In the same years when good websites were recording a growing higher than the 300% each year and the printed magazines were recording a catastrophic collapse with - 40% of sales each year.

Today, looking at these people we laugh like Frank Sinatra in the picture posted at the top of this page and we mostly laugh together with Mr Steve Jobs that is calling the printed magazines:
“the old world”.

We bought a new reader perfectly fitting the iPhones and the iPAD, of course perfect for any other kind of mobile devices.

We are not the future anymore, we are the present.

And we are proud to be what we are, because the real publishers (the printed ones), as they called themselves, they are killing the forests to say something financed by the advertisers or the politics and they are not selling more than 30% of the mags they distribute.

In the last 10 years working in a big group I started planning the editorials depending on our choices, but I ended up with the last period organizing editorials suggested from the companies who paid for the spaces. That was not freedom anymore. We were not suggesting anymore to our readers the best choices, but only the ones sending us money. The right opposite of freedom.

Here, we are free, for a free world of information.

Of course we work and we survive with the advertising that is giving us the chance to distribute a free magazine, but we’ll never let the advertisers to rule our magazines.

Good or Bad, with a Perfect or UNperfect english written or spoken, half of the people here is italian and half is french or spanish, we just know that we can grow up to be better, day by day.

But we DO NOT ask for any money, the reader can choose to open or to close our magazines.
We know the importance to give everybody the right of the information in their own hands, completely Free and We know it can takes a long time.

The Magazines, considered like the most important distribution vehicles in the past and in this new century,
they must be free,

because the information is a Right.

Davide Russo

President